Measuring Impact: How Tourism Leaders Can Track Progress Toward SDGs 5, 8, and 10

The global tourism industry is uniquely positioned to drive progress toward the Sustainable Development Goals (SDGs)—particularly SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequalities). But aspirations alone are not enough. To turn ambition into action, tourism leaders must measure their impact. What gets measured gets managed. Without clear […]

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The Business Case for Gender Diversity: How Hospitality Leaders Can Make It Happen

The hospitality industry is built on connection, empathy, and innovation—all qualities that thrive in diverse workplaces. Yet despite being one of the largest global employers of women, the industry still falls short when it comes to gender diversity in leadership. The gap isn’t just a missed opportunity for equity—it’s a missed opportunity for growth. Gender […]

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Decent Work in Hospitality: How to Attract and Retain Top Talent with SDG 8 Practices

The hospitality industry is built on its people. From the chefs crafting exquisite meals to the housekeepers ensuring impeccable standards, it’s the workforce that defines guest experiences. Yet, behind the scenes, many hospitality workers face low wages, limited growth opportunities, and high levels of burnout. This is unsustainable. Enter SDG 8: Decent Work and Economic […]

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Gender Equality in Tourism: Breaking Barriers and Empowering Women Worldwide

Tourism is one of the few industries that touches nearly every corner of the globe, shaping economies, cultures, and communities. At the heart of this sector are women—comprising more than half of its workforce. From managing hotels to leading tour groups, their contributions drive the industry’s success. Yet, despite their central role, women in tourism […]

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From Vision to Action: Building an SDG-Driven Brand in Tourism

The tourism industry stands at the crossroads of opportunity and responsibility. As one of the world’s largest economic sectors, its influence extends beyond destinations—it shapes communities, cultures, and ecosystems. This unique position comes with an equally unique challenge: how can tourism brands lead with purpose while achieving sustainable growth? The answer lies in the Sustainable […]

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Reduced Inequalities in Tourism: Why Representation Matters for Lasting Impact

Tourism is a global connector. It brings people, cultures, and economies together in ways few industries can match. But beneath the surface of this vast and dynamic sector lies a critical issue: representation—or, more accurately, the lack of it. From boardrooms to frontlines, the tourism industry often falls short in reflecting the diversity of the […]

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Creating Fair and Decent Work Environments in Tourism: A Guide for Hospitality Leaders

The tourism and hospitality industry thrives on human connection. From hotel staff to tour guides, it’s the people behind the scenes who shape memorable experiences for travelers. Yet, the same workforce that drives the industry’s success often operates under precarious conditions—low wages, job insecurity, and limited growth opportunities. This has to change. Decent work, as […]

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The Role of Youth in Shaping the Future of Sustainable Tourism

The future of tourism belongs to those bold enough to reimagine it. And no group is better equipped to lead this charge than today’s youth. With their boundless creativity, digital fluency, and deep-rooted passion for sustainability, young people represent a powerful force capable of transforming the tourism industry. But to unlock their full potential, the […]

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