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Entrepreneur. Social Impact Leader. Mentor Advisor.
Yvonne Joseph is a versatile social and business entrepreneur whose passion for the hospitality and tourism industries has driven her to build a legacy of impact, entrepreneurship and empowerment. With over 14 years of experience, Yvonne’s journey began in Nigeria, where she started her career by managing and hosting corporate events for major brands and businesses. This foundation laid the groundwork for her long-term commitment to elevating the tourism and hospitality sectors through leadership and creativity.
Seven years into her career, Yvonne founded her first hospitality agency, 2wenty2 Hospitality, where she seamlessly integrated her expertise in digital and tech solutions to serve hospitality and travel businesses. Her agency specializes in branding, digital marketing, and design, helping these businesses strengthen their presence and operations in an increasingly competitive industry.
At the time, Yvonne was deeply passionate about building innovative solutions for hospitality and travel, driven by a vision to reshape how the industry connected with audiences through technology.
5 years later, Yvonne expanded 2wenty2 Hospitality in the US Market, A few months in a new territory, her agency received International recognition by USA Venture News as one of the Top Premium Digital Agencies In Austin Texas, Elevating the hospitality and leisure industries.
Her relentless drive for innovation earned her a role as a Non-Executive Director at a blockchain company, where she served as a digital media consultant and advisor. This experience broadened her influence and further cemented her role as a key player in leveraging digital transformation for various industries which won her an international award as London’s Digital Woman To Watch in 2023.
Yvonne’s entrepreneurial spirit led her to expand her digital marketing agency with the creation of Beyond Media, a media and communications outfit that focuses on using storytelling as a powerful tool for transforming brands in the hospitality, travel, and M.I.C.E industries. At Beyond Media, Yvonne worked with various companies to tell their unique stories, shaping their brands to resonate with diverse audiences. By combining creative marketing strategies with compelling narratives, she was able to enhance brand visibility, loyalty, and engagement within the hospitality and tourism sectors.
In addition to her work with hospitality and tourism brands, Yvonne also played a pivotal role in advancing women’s leadership in the industry. She served for three years as the Director of Events, Public Relations, and Social Media for Women in Hospitality Nigeria. In this capacity, she helped raise the profile of women working in the hospitality industry, driving initiatives that spotlighted their contributions and created more opportunities for their professional growth.
Yvonne’s passion for inspiring and mentoring the next generation of hospitality leaders runs deep. In 2021, during the height of the pandemic, she launched NextGen Africa, a one-on-one mentoring initiative designed to provide career guidance and professional advice to students and recent graduates studying tourism or hospitality management in African colleges. What started as a small mentoring project quickly grew into something much larger when Yvonne realized the tremendous need to help young women break barriers early in their careers.
Recognizing this need, NextGen Africa evolved into Girls In Tourism Foundation, an organization that supports young women in the tourism and hospitality industry through career and leadership development, sponsorships, and access to opportunities. To date, the foundation has graduated over 40 girls in their 3-month Intensive fellowship, helping them navigate their careers and build leadership skills to succeed in the industry.
This initiative is at the heart of Yvonne’s mission to ensure that young women have the support they need to thrive in their careers.
Today, Yvonne is a passionate advocate for socio-economic development within the tourism industry. She leads initiatives that empower women to build sustainable careers and businesses, with a focus on creating equitable opportunities that ensure a level playing field for all. Her work centers on fostering an inclusive tourism ecosystem, where women and youth are encouraged to become leaders, innovators, and changemakers in their communities.
Yvonne is also on the journey to building ethically responsible businesses with her sustainable lifestyle and hospitality brands.
Throughout her career, Yvonne has collaborated with notable brands and organizations that champion women’s advancement in tourism and hospitality. Her contributions to the field have earned her several prestigious recognitions and awards, solidifying her reputation as a thought leader and changemaker.
Looking ahead, Yvonne’s vision is to transform the global tourism landscape into one that is richly diverse, inherently equitable, and abundant with opportunities for youths and women, particularly in developing countries.
Her commitment to creating lasting change continues to drive her to connect with like-minded individuals and organizations who share her passion for driving positive, sustainable impacts in tourism and beyond.
Yvonne Joseph is a transformational leader , a social and business entrepreneur whose passion for the hospitality and tourism industries has led her to build a legacy of impact, entrepreneurship and empowerment.